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100% & Peter Sagan Join Forces

December 23 – 2016

100percent-peter-sagan-speedcraft-flagAs the 2017 road racing season is about to start, we are proud to announce the beginning of a very extensive relationship with Peter Sagan, that will extend further than your typical endorsement agreement. As partnerships go, it’s rare to find this amount of synergy and shared vision. Matching Peter Sagan’s raw talent with 100%’s approach to performance eyewear is a perfect formula for success on and off the race course.


“When I’m not racing, I like spending some time on my mountain bike, and I’m a fan of downhill racing and motocross, as well,” remarked Sagan. “So, 100% was a very natural choice for me; I’m looking forward to the new season starting soon in Australia.”

At twenty-six, Sagan needs no introduction. He has already achieved more accolades than some in an entire lifetime career. The story so far includes, to name but a few, two UCI Road World Championships in 2015 and 2016, five separate Green Jerseys for the overall points classification wins at the Tour de France in consecutive years, overall wins at the Tour of Flanders and the Tour of California, and the first-ever European Road Race Championship in 2016. As a junior, he clinched the Mountain Bike World Championship and the Slovak National Championship in Cyclocross.


“Next year will be an amazing year for Peter and we’re proud to be supporting the next chapter of his career. He shares our passion for racing; I know he will give 100% and it’s always exciting to watch him ride,” says Ludo Boinnard, CEO of 100%.


This season sees Peter putting the Speedcraft® Performance Sunglass model through its paces in the peloton. “We have already started collaborating with Peter on product development for his coming season, and will have more to show soon,” explains Marc Blanchard, Creative Director at 100%. “He brings new insights into the racing and performance needs of the modern cyclist and a refreshing perspective on the evolution of road cycling.”

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The Speedcraft® is designed to elevate your performance to the next level without compromising your style. Engineered with the finest materials, 100% eyewear exceeds the demands of top-level athletes, resulting in a lightweight, comfortable fit and an enhanced field of vision.

What’s next? Find out on instagram @ride100percent | @100percent_bike & @petosagan


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