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100% – The official and exclusive eyewear of Supercross

January 05 – 2013

100% - The official and exclusive eyewear of Supercross

100%, the iconic brand synonymous with Motocross Americana since 1982, has just signed on as the official eyewear sponsor of Supercross. The partnership with Feld Entertainment begins with the 2013 Supercross series set to kick of this weekend at the season opener in Anaheim, CA.

The agreement further strengthens 100%’s commitment as an industry leader in all levels of motocross from amateur racing all the way to the premier level of Supercross. The brand that was built on “The Spirit Of Racing” thirty years ago will support the series with a full range of premium motocross goggles, sunglasses, and accessories through the 2013 season and beyond.

For more on 100%, visit or follow us on Facebook, Twitter and Instagram @ride100percent

About 100%: The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross. The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross.

Thirty years later the passion for the spirit of racing remains. Today, 100% is about to inspire a whole new generation of racers and ask them the original tag line, “How much effort do you give”?